The study deduces that photos and images increase retweets on Twitter more than text updates. Zarella's findings have revealed that tweets that contain pictures and uploaded using pic.Twitter.com links are 94% more likely to be retweeted than those without links. Due to the fact that the photos that are embedded with pic.Twitter.com show up directly in the Twitter stream, Twitter users simply need to click on the tweet if they want to see images.

But there is a catch. Just because you have a picture on Twitter, it doesn't mean that it absolutely WILL get retweeted. Not all images are considered equal. Tweeting a photo from Instagram or Facebook doesn't increase the likelihood of getting a retweet. On the contrary, according to the study, when a tweet comprises a link to an Instagram picture, it is 42% less likely to be retweeted than a tweet that does not have an Instagram link. This likelihood turns to 47% where Facebook is concerned. If you need any kind of information on this article related topic click here save twitter video

Earlier, Twitter users could embed Instagram photos into their tweets directly, but since December 2012, the video and photo-sharing service has changed its functionality. Now only a link appears and when users click it, they are redirected to view it directly on Instagram.